traffic. i think about that and what is used with the data. we willingly give it. especially when you have children who are giving their information to the apps and giving information to the facebook and the other social media platforms. that is able to sell. where it comes down to free market solving it. you had a movement called delete facebook. that is why mark zuckerberg even came out today. >> tucker: right. >> five days after the scandal to talk about what really took place because i think the free market is going to solve this. the stock dropped $50 billion. i think the free market will say hey i'm not going to use your platform if you are selling my privacy in this way. >> tucker: finally liberals are waking up to it. as a political matter, "morning joe" spent the last year and a half trying to figure out how trump got elect and figure out, it must have been sol nefarious and couldn't do that his americans were popular with americans. that is in the on the table. do you think cambridge analytica will be a satisfactory answer for them?