>> he made it seem like a rich guy could never win. he ran baine capital, which in addition to amassing a fortune for himself he created a lot of jobs and never able to come out and sort of defend that and say look, we got rid of waste, we put companies together. you could have quantified how many jobs he created. he never did that. president trump came in and defend a less job creating record and had the opposite luck with the same sort of rich guy on the right portrait. how was he able to do it differently? >> donald trump was a better candidate with a stronger personality and more of an instinctive feel for communicating with the media. romney got saddled with the layoffs and not taking credit for the positive parts of his record. you can tell how excited is press is at the prospect of a