we have hearing over and over again during the season is pretty much nonexistent. if you do look at some of the smaller retailers especially online retailers, they really have their system down and they were able to hone in on who that customer and that consumer are. they really were able to nail and stick the landing on those sales. it is those juggernaut stores that have these massive square footage that can't get the product out fast enough, they don't have the store traffic to go in and buy that product. those are the ones that we are starting to see attrition. but the smaller stores that are pretty nimble, have a really good online footprint, those are the ones that are really getting those customers in. it sort of negates the whole narrative that retail is dead. >> lauren: although i must admit, i did going to and i won't name the store, one physical store over this holiday shop shopping season and i needed for different items. they didn't have any of them, all of them had to be shipped to