let's take a look at the most effective tax cut ad this season. >> under our frame work, we would dramatically cut the business tax rate so american companies and american workers can beat our foreign competitors and start winning again. we will cut taxes on american businesses to restore our competitive edge and create more jobs and higher wages for american workers. >> neil: that went up for republicans and democrats. >> exactly. the reason why, american workers, men businesses and american competitive. essentially he's communicating that americans will win by this. that is incredibly effective. it's the one thing that unites us, neil. we're so divided as a country.