running cisco. >> how to get fired from a company that you started? >> basically got taken to the cleaners. part of it was if you do not have an employment contract. i got fired by the same guy that fired steve jobs. [laughter] >> lerner had a second act. she started a cosmetics company called urban decay. with edgy colors for women like her. and in 1996, she bought this farm. >> it has historically been people that have disposable income that make strides in farming. like thomas jefferson. >> this is a pretty girl. >> she raises -- scotch highland and the turkeys that she says taste better because of the lives that they lead. >> how much is this turkey compared to what i would get in the grocery store? >> our turkeys are expensive. they are between thing running this year about $150-$200. >> at those prices there are