you know, at that point, where they were fining me for everything, i wasn't gonna back down. i was on a mission to change the league for what i thought was the better. i think i've gotten fined $2 point something million. so it's the cost of doing business. it's the cost of doing business. you kinda rubbed it in his nose by working at a dairy queen for a day, right? mark: yeah, and i had fun doing it. it was crazy. i learned so much, though, you know? is that-- other than a 9-1-7 to do a curly q on the cone. ( laughing ) seriously. 9-1-7. that's a-- i could never get it right. announcer: terry gets it. and the heat will not bow. joe marion dribbles it out. and the celebration will begin. the dallas mavericks are nba champions. the first title in franchise history. this was the mavericks' first title. of course, none of this would be possible if it hadn't been for the shy and retiring owner of the dallas mavericks, mark cuban. ( applause ) you offered president obama a 10% ownership in the team.