good morning to you, scott. >> good morning. ainsley: hold is silver. >> born in 1989. the big 3-0. steve: i'm surprised dilbert got political. >> he didn't get as political as his creator did. i tried not to be political. i was trying to write about persuasion. i have a background in trained hip know tis and been studying persuasion in all its forms and that's what i do as a writer. when i saw the president using the techniques of persuasion, i thought well, people need to see this from another angle. brian: 2015 you thought he would be president. >> i predicted -- as soon as i saw some of his technique, especially the first debate where he handled the rosie o'donnell situation. i mean. brian: i don't remember that question. [laughter] steve: break it down for us. talk a little bit about how he uses persuasion and what you refer to as unnatural optimism? >> well, a lot of people don't know that his pastor was norman vincent peal who