probably pull this seat off. they have about as good a nominee as he can have, tough on crime, former federal prosecutor, he will run to the middle. his only job in the whole world is to make it close enough really so that democrats can force what they did in 2012 with todd aiken, who said unfortunate things about actual assault. their only job is to force roy moore into the national conversation as much as possible and make republicans eat it. >> martha: exactly. that will be very interesting to watch as this things moves forward and it certainly wouldn't have been that kind of issue with luther strange. the stuff about the government would have been brought up in all that but this is a whole different ball game. >> is not like luther strange wasn't conservative. this is the interesting thing. when it comes to what you would actually vote on, conservatism seems to be changing from not just what you believe but how you present yourself, the style points are getting rewarded in some of these races. >> martha: chris, in terms of his make america great, who owns