at a hotel. trying to get a pay raise. trying to get a job interview. trying to get into college. trying to convince your kids to do something they don't want to do. at some point during your day or your week, you are going to be in a situation where having a great pitch is going to help. >> why do you say never be closing? >> because i believe if you trust the processes, there is this old school train line of thought that says always be closing. abc. if you pitch well. if you make an entrance and take control. if you have prepared incessantly. know your acceptable outcomes by the time it comes for the close you don't have to close. the person is already in. i say in the book trust the process. i know you can trust the process because it works for me. you know when someone is like really in to something it's okay, okay, okay. i'm in. i will go with you. ainsley: i know you can sell and sell your book. we are on the beach for bahamas hear the voice my husband goes that's the oxyclean guy.