>> neil: in the break, we were talking nonstop about apple's earnings which beat the street. we'll get to the details and off-the-chart number of iphones being sold in anticipation for iphones to come. let's get our retail expert's opinion. i always think that apple, the fact that it could charge so much for its devices and people will buy them. >> yes. >> neil: what does that tell you? >> the protect for consumers is price -- people don't mind the price. even if the price of the apple continues to rise and they sell less, they're still going to turn a revenue. if you saw the sales numbers, they went up 7.2%. profits 12%. they increase their eps. this product, it doesn't matter if they increase that product price. it just -- people buy it.