>> the winner would have been benjamin franklin. he was a media creator, he was a pull-up publisher of newspapers and the avant-garde of his day. all of those little sayings we remember the poor richard almanac saying, those were twitter size things that he dropped into his almanac as stores. so he knew how to write type. >> would have been no problem for him? >> no. john adams -- [laughter] i think most of them would've had a big problem. the vocabulary was bigger. >> jefferson writes frequently on the declaration of independence he's talking about -- he's taken about 12 characters there. i think my pick would have been patrick henry. >> why? >> give me liberty or give me death. probably only hundred characte