was seated in his seat along with his spouse going to a hospital in louisville, kentucky, the next morning, had to be with his patients and is told to give up his seat because a united employee has to get to louisville. that's the convenience of the company and for them to do this to this man, they deserve the $250 million head. >> dana: i was surprised, it's a four hour drive from chicago to louisville and if united really needed employees to be there in the morning, why didn't they just get them a car? >> an excellent point. besides almost a four hour walk in the o'hare airport from one terminal to the next. >> dana: some people think that the market will solve this. as you mentioned, the stock pricing had people not to decide on united. there's a problem for people that live in smaller cities. denver is bigger now, but it wasn't always. a city like louisville doesn't have a lot of choice and air travel. it's not like every air carrier is flying there.