the past decade and farmers across the world responded. they brought a nearly 180 million more acres into production and u.s. farmers have evermore increasing competition to deal with as a result. we can't rely on foreign importers to soak up every left colonel that we used to because more countries are producing more food for export. >> jon: i have relatives who farm in nebraska, it wasn't that long ago or so it seems. i guess we're talking ten years ago or so, corn price was at a record high and things are looking good on the family farm. what happened? >> that is one of the upsides. as recently as 2013. when we talk about this for your decline, the fda is projecting that we'll see a 50% drop in farming since 2013. imagine your income being slashed in half.