>> but telling a news story is completely new frontier. it excites me --. >> it seems like a gimmick? >> this does scream gimmick. but "new york times" is trying to show they are aware there is new technology out there, taking advantage of it and they are trying to figure out a new way to exude empathy from the readers and doing that by creating news story in virtual reality...i think it is cool --. >> empathy, i think they are trying to reach those who are 20 who do not like to read newspapers? >> that could be the case but i argue people are not subscribing to the "new york times" that are 20 but it could be a gimmick. it is a cool technology and i wonder and want your opinion, the ethics of creteing a news story and creating a totally immersion experience from