(we are so excited to hear youre mergbig ideasableworld, on how we're going to take on directv. so over to you. (newhart) thank you. full disclosure. we forgot to come up with ideas. (cw exec) yeah, we got messed up last night. you're lucky we're even here. (newhart) but, we did bring breakfast. (jmh) bagels? (newhart) nope. (woman) oh my goodness. (newhart) peel and eat shrimp. (cole) not how i would have gone but it's good, it's innovative. and that's what we want here. (vo) get rid of cable and switch to directv. call 1-800-directv. on location with the famous, big idaho potato truck. our truck? it's touring across america telling people about idaho potatoes. farmer: let's go boy. again this year the big idaho potato truck is traveling the country spreading the word about heart healthy idaho potatoes and making donations to local charities.