have high self-esteem, less than a third in high school. so there's something that happens during we tween years and it's the camouflaging, and i want to help them and i wanted to give them the language of empowerment while they're going through the time in their life. >> youside today actually, today i am. and you do if witness your daughter. >> yes. >> and you fill in the blank. >> we have a routine, the last thing we do today is we exchange today i am statements. today she wail say i am happy. i will say, today i am brave. just gives her confidence at the end of the day, and she wakes up with confidence. >> you put together a club and you have treasure boxes and people can sign up and get the box, and they're going to learn about trail blazers like ashley and koleette. ashley, as a ballerina, why did you want to be a trail blazer for young girls. >> for me, growing up, i was always a little bit alienated because i took ballet so much.