make sure every member of your family is ready. your parents, your children, your grandchildren do you have a plan? >> reporter: the white house press office says president obama will be briefed over the weekend with updates on the storm. >> so phil, it's been a while. we have seen people getting ready down there. one thing comes to mine, i know to remind people about their pets. i know from having lived in the southeast. >> reporter: a big concern among emergency managers i the concept of hurricane fatigue. it's been ten years since a hurricane got here, and since, seven hurricanes ravaged the state of florida in 2004 and 2005. more than 2 million more people have moved to the state of florida. so these people have not experienced the weeks without power and damage everywhere. so a lot of people have shown up to get sandbags and buy bottles of water and the national guard is on standby just in case.