bbc tells the truth and they don't trust media because they think they've got some sort of bias either left or right. that's a real problem. >> it's not just the british accent. >> you speak british when you have a college degree people think you're smart. >> does that reflect a deep seated unease and distrust with those of us in the news business? >> it's deep. there's a cynicism and anger and distrust. american people are asking for a simple concept. the truth. >> people might define truth differently if they're on the left or right. >> the truth is still the truth. they want it from you. they want it from the candidates and they feel like they're not getting it. the reason why donald trump does so well is because they think that he's telling them the truth at least as he sees it. that's why he's in first place. >> all right. frank luntz, great to see you in washington in person. ahead, why are those disturbing planned parenthood videos big