important. black lives matter white lives matter all lives matter. >> later, that same day, came martin o'malley's apology. >> i believe what i first said was that black lives matter before the other two phrases. that was a mistake on my part and i meant no disrespect and i did not mean to be insensitive. >> kevin jackson is the executive director. and mark hanna a campaign aide. >> hi megyn. >> really? really? i get the contech in which the original remark was offered but it is to the point where he has to apologize for saying all lives matter? >> yeah. it is. it is to that point now.