in the sense that it sparks and you can catch a pike with a lure. is that why you tell me? >> of course. that's why we use these investorry lures because silvery lure. you not want to attract is that correct to your area. you want to be invisible to the sharks and they will leave you alone. >> is there any way authorities can control the area and discourage sharks from coming in. is there anything they can do from flying over and dropping and making noise or anything at all? >> well, you know, some people have tried to do that. but it's -- it ends up being pretty injurious to the shark population and marine life in general. things like putting nets in the water to cull sharks, remove them from the area. in the long run it doesn't really effect the shark attack rate sharks still move in different times of the year. we really advocate against