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on facebook they never come to your site, yes, you get some mad revenue and recognition, but facebook down the line could change the terms and make it a lot more onerous and everybody will be trapped in zuckerberg's world. >> and facebook will change the terms. we know they will. they it rate on their terms and fees constantly. this is why facebook was comfortable giving up so much concessions to these guys going into it because now that they have this group of publishers they can strong arm all the other big publishers to coming in because they're going to use the fact that yurss see these stories quicker, so it's more user friendly to support them in the news feed, other than everyone else, and everyone else who relies on facebook for travel will have to follow suit and facebook will change the rules. and it's not that facebook is an evil company, but they're not a journalism company. they have this weird thing where they don't share the ethics of journalism companies in terms of you know, fact checking making sure something is in the public interest making sure it's the truth, but they have

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