getting the impression you think perhaps, just perhaps, those of us in the media who went crows over this before the super bowl are pumping up the story to perhaps extraordinary degree? >> you know, you know, a story like this any time there's brady involved, it's like a one-lugged duck. -- one-legged duck. everybody gets excited and moves to the corner. yeah. i think -- i think people want -- i said this before we talked about this before when this happened. people -- it's brady. this is the brady and the patriots. ever since the spygate situation, people have been -- this gets people fired up in a lot of ways. the nfl loved the story during the super bowl because it distracted from the more serious issues going on with the nfl. for this, you know i think now that it's become a brady thing, kind of could see this coming when braidy had his press conference had the super bowl. he was just like, hey what are you talking about? i'm just here to play football. i'm tom brady. >> in this report, there are actual texts involving a couple of equipment guys for the new england patriots. one guy called himself the deflator.