grounds it may disgust me. i liked the ad. plenty of jobs and plenty of air is a great tag line. but here is where they went wrong. they launched the campaign because they had focus groups and they were people who were describing what it would be like to live in south dakota. one of the guys said you could become a hermit and isolate yourself from everyone else. that's a positive, obviously but for some reason they are treating it as a negative and they are thinking they have to overcome the image which i don't understand. if i am rich enough so i don't have to work i am moving to idaho and getting me a bunker and clearly south dakota doesn't want me so i am not moving there. >> you couldn't get a bunker in south dakota? >> they are specifically saying don't come here if you want to be a hermit which is what i want to be, tom. as a person with martian blood flowing through your veins are you offended? >> i am not. mars doesn't want anybody. we want some of those people