>> clearly. >> reminded me of the 1984 mcintosh ad also where people in black and white film trounsing in and then she came in with the sledge hammer and cracked the screen and it was the beginning of macintosh. but this was the battle over breakfast food and its designed to make people think differently about breakfast foods. >> how? they're all in some european country, right? >> some cardboard thing they're getting at the gate like "the hunger games" to appeal to the younger crowd in this ad. >> oh. >> but they're saying you have to think differently. but they're thing is not round, it's a taco biscuit with egg and cheese inside and that's going to get people coming out. >> so i didn't see the taco biscuit in the commercial, did you see it? >> yeah. it's at the end. >> you did? see, if i want breakfast i want to see the biscuit. >> did you get all the mcdonald's references? >> i don't want to see george -- i don't know why -- is that statue eating the biscuit? >> no but the people with the ronald mcdonald makeup on their