news. but i was shocked, we talk about how often you see shocking video and somebody must have research to show this is -- >> this is right out of a consultant's handbook. it's also where we are on technology. it hands late to your online products. you're driving an audience to online wanting to see and see this video. these viral videos, as you know this is the point of the realm across all media. legacy newspapers want it on their noo news site. >> george stef nonly got the gma job, he's tossing to pieces about sensational murders. it seems like a waste of his time. >> he's making a salary, they're number one. >> in television it's hard to argue with being number one. >> i wouldn't question that. but the american public is being cheated when you ask what