since he died and how his popularity if anything has grown. he sells more records now than he ever did. >> doug church won a 1983 air force talent show. he is now known as the voice of elvis. >> i haven't punched a clock since 1990 myself. and right now i am officially unemployable. >> 17-year-old jeffrey chris christie is the latest generation of elvis love. >> give me a couple lines. ♪ i'm so hurt >> pretty impressive voice for a 17-year-old. >> he's got the pipes, man. i think he's going to go far in this business. >> how big of a business is this? how big of an industry? you guys seem to have a camaraderie. >> it's gotten so big now, there are companies that make these costumes that actually have the licensing from elvis presley enterprises. and speaking of elvis presley enterprises, they have pretty much taken a firm hand on the entire industry. >> what about you? i mean, is this something that