years. >> the consumer shift is real and i think marketing trends follow consumer trends. last year was the first year where the average consumer in the united states spent more time on digital than they did on tv. the number now is increasing more. we get more than five minutes on mobile. that's a full 20% of consumer time. marketers want to reach people where they are with relevant message and as consumers shift we will see marketing shift as well. >> let's talk about the video opportunity, cheryl. a lot of people look at the video opportunity as being a really big opportunity for the space and for facebook. one investor i spoke with who likes the company very much said they think this is going be a