positive reinforcement society is what we live in, but your message is stop focusing on me, stop being a me focused society. what do you want them to know? >> trying to first -- be funny kind of. and second relieve them of the pressure of being exceptional all the time. for most of us, it's a staticcal inevitability that we're average. there is nothing wrong with that. i want kids to try hard for the satisfaction of a job well done and not for the accolades they hope it will bring. >> you have a few bullet points. work hard for self-respect sake. material rewards tonight happen. don't get caught up in your salary. put in a hard day's work. there is glory in that. >> get over yourself. we're all in this together. >> originally seen by 2 million people in the book, it leaves a great message for the kids hearing it and adults really. >> thank you. i hope so. >> most important note to take away. >> this is a grassroots story, public access taped it, put it out and next thing you know,