process being done. you're a private sector guy with limited resources. you able to figure this out. my question, the obvious one, where's the government? they have almost unlimited resources. they didn't figure this out. you did. >> right. >> why? >> i think, you know, it -- the government is in a position of reliance on the industry. the industry, itself, you need practitioners. at our company iex, we have people from big banks, exchanges, high frequency trading firms. to amass that knowledge would be very hard for someone like the s.e.c. to do it. the interesting thing, a lot of people focus on regulation. we've built our solution within the regulation. this kind of is the regulation has allowed what has happened to take place, but i think within that regulation, you can do something different. i ultimately think it's kind of a moral choice on what to do with information. you find something, try to use that to your advantage and exploit the system or try to correct it? >> you brought up an interesting point, brad, morals.