it doesn't bother me that analysts come on and say we have a rating on this and this is why i look it. >> but it should come out with a consumer warning. >> stars, the big "get" in your world are the corporate chiefs and you have interviewed everyone on the planet. how important, it is zuckerberg or jamie dimon, how important is television exposures? >> as important as ever. today, investors are scrutinizing everything. they went to know the customer and who they invest in. having the c.e.o. or bernanke come out and say, here is why we did all the stimulation of the economy, giving the investor more perspective and analysis to make their own decision. it is very important for the c.e.o. chairman and am