about the news and not the sports. very seriously news. the issues of terrorism, security, put in's anti-gay propaganda law. that took up all of the airspace and the headlines really for months leading up to sochi. i've never seen a games where we have focused less on the sports going into the games. now, i would say that in the last week we have really made that turn to sports. you make the point and i think it's well-taken that then where are the superstars. we don't have any huge names to talk about. splut absolutely. there's no doubt it will affect the way the games are looked at for the future, the way history will look at the games and it did take away the sports impact because there was so much news. >> right. nbc's ratings have been about the same as the last winter olympics. i'm measuring in terms of the water cooler factor and how much people are talking about it here in the states. during the women's downhill skiing event, nbc commentator steve parrino said that they do this all the while in a lycra