fitness fanatic richard simmons lent a hand with dance moves. and by the way, this is said to cost in excess of a million dollars. and there is the campaign using the so-called mom jeans to break through to parents. or this guy, known as pajama boy, he was out to get people talking health care through the holidays and mostly got people talking flannel. washington has budgeted $684 million for marketing, advertising and awareness campaigns in just the first year. ebony williams is a political analyst and a trial attorney. ebony, if the law is so grand why must we spend so much money to make people like it? >> well, these ads are really right and really wrong. so we know there is a need to promote and advertise the specifics on the health care law. now --