we have dismissed the person who was responsible for this tweet," not saying who that might be. but conservatives were rightly outraged about this reaction, and deneen borelli is of the freedom works outreach director, author of "backlash," joining me now. good to see you again. >> hi. >> what is your reaction to this? >> it is a cute commercial, but what this does, what msnbc, when the tweet went out, this exposes them for who they are, progressives who think conservatives are racist, and there are plenty of patterns out there and examples from alyssa harris perry going after mitt romney for his adopted black grandchild to al sharpton. lord knows how that man has a tv show. to this tweet. plenty of examples, but thank goodness for social media, because what we need to do is call these individuals out, these companies, when issues like this come up. no one should be playing the race card. it's a very dangerous and divisive game to be doing. >> when i see that, it's like, you get the feeling that they're sort of, oh, we're all in the