advertising substance. what pressure was there on you on the dallas cowboys super bowl. were yous have you when that game began? >> absolutely. denver, we beat denver in '77 but against the stearls. steelers. the dallas cowboys had their p.r. people and their p.r. people and they decided who would really talk to the media i got a little sick of that. and so i struck out on my own and started saying controversial stuff. gill brant came up to me one day and said terry bradshaw wanted to go to lsu but his grades would only allow him to go to louisiana tech and i just came up with that line spell cat if you spotted him the ca which got me on the cover of "newsweek." it's the trash talking but more importantly when game time comes you have got to perform. >> was it worth it? would you do it all over