a force for change and help people who can't help themselves. so i was looking for a profession i could do that with. when we got back to atlanta, lights flashing in the sky at the airport. a huge crowd is pressed up against the police line. we hear, we interrupt "the johnny carson show" to bring you a special news bulletin. i looked a at him after that and said, we're not in berkeley anymore. i saw the tremendous worship athletes are held at. i want them to be role models. 120 of our players repaid their high school scholarship. well, they founded it. then at the professional level, they set up foundations. athletes trigger imitative behaviors. when i had lennox lewis cut a public service announcement that said real men don't hit women, it could do more to change rebellious adolescence than 1,000 authority figures. >> also in your book, you talk