if you have everything done before launching -- you have tips here. you say to get to the root of the problem. stop procrastinating. what do you mean by that? >> we like to say that in order to get to the root, you have to refrain what's really going on. so you can fix it. so if you're thinking, i should get everything perfect, let's refrain that and say, who better than i to start doing this? or i am incredible just to begin this task. and that makes it easier to jump in. >> how do you figure out what belief it is that's doing the holding you back? >> that's great. you have to really see what's holding you back. is it that you feel like you always get everything wrong? you always screw everything up? you will never get it right even if you start? it's part of reflecting to figure out what is really making you tick and then refrain that. we like to call it trap it, map it, zap it. trap that thought, reframe it,