i could ever put any of this. i agree with you so 0%. my question is, how long are we going to continue to watch this unfortunate rubber neck at the unfortunate accident? i think there's something bigger going on here. i think what we're seeing is a conflict that was just going to happen. don't you agree? >> well, i think, you know, well, let me ask you, tony. do you? >> i think that the reason this is getting so much attention is that we are seeing case after case after case. i mean, look. go back to the summer before last with chik-fil-a and the response and had the biggest sales ever. people are now more interested in what's happening with "duck dynasty" i think because they see it as a trend in culture of political imposing of cultural elite and people feel like they're being silenced and want to speak out. >> let me ask you something. bruce, i'm sure will back me up