that's the sound of car insunce companies these days. here a cheap, there a cheap. everywhere a cheap... you get it. so what if instead ofjust a cheachoice, you could make a smart choice? like esurance for example they were born online and built to save people money that's what they've always ne. not just somhing they...cheep about. that's insurance for the modern world. esurance. now backed by allstate. click or call.