(train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. because of what you think about hearing aids. but you haven't met lyric. lyric is a completely different way to hear better. it's the world's first and only hearing device that's 100% invisible from any angle. there's absolutely no way anyone could see it, even if they get right up to my ear. lyric's also the world's first and only extended wear hearing aid. it lasts 24/7 for month's at a time. wake ug, running. lyric sits comfortably close to your ear drum so you get clear natural sound, not background noise. until you experience the kind of hearing you get with the lyric, you really don't appreciate how much sound you are missing.