joe pollack, author and political commentator and gavin mcguinness. his great book "the death of cool" paperback and if you haven't purchased it go there and get it right now. sitting next to me for an ungodly reason is andy levy. >> a block. the lede. that's the first story. man up, greg. >> all right. mount up. anyway, the head of lulu made a boo-boo. the billionaire founder of louisiana lemon. lululemon has issued a teary apology for making comments. the hugely successful workout wear company recalled 70% of their yoga pants after discovering you can see through them. that's a bad thing?