campaign by the group that put out this ad. organizers say the new birth control ad was meant to do something similar for young women. >> women are independent and they're capable of making their own decisions. we didn't really do anything that you wouldn't see during the super bowl. we just happened to link it to obama care. >> reporter: but some women say that is not the message that comes across. >> they insinuate that all 20-something women are looking for is anonymous sex with strangers. instead of looking at these women as professionals, as smart, as equal to men. >> reporter: adam fox says there are more attention-getting ads to come. it's expected they'll be rolled out over the next couple of weeks. >> molly, thank you. we have a virtual seat reserved for you tonight in our panel segments. if you have not participated, just take a moment. go to the home page, foxnews.com/specialreport. watch the instructions there and you can provide monitor realtime feedback to what the panelists