guys do you want to be? work smart, not hard. that's where that old chestnut began. and that poster was part of an early college recruitment campaign. on my website we have redone the poster to see work smart and hard. >> let's see what it looks like. >> but we are challenging people to get those hung in classrooms around the country. the argument is simple. if you are a society that took the advice of work smart not hard, then a lot of the things we are dealing with right now start to make sense. i don't want to sound like somebody's angry uncle screaming at kids to get off the yard. i don't care if you work for mcdonald's or william's company, if you show up early, stay late and volunteer for the hard stuff you are going to run that organization before too long. >> that is such an important