>> real strong pecs, but it's hard to tell under that t-shirt. >> you want me to take it off? >> it's up to you. >> do you think it would be better if i did? >> it might be. whatever you want. [ laughter ] >> come on, george. come on, give it to me! >> gretchen: oh, my gosh. i forgot about that scene. it's your shot of the morning. like camera action, the latest trend, average joes -- really -- stripping down and posing for steamy pictorials. that a playful take of shots where women pose in sexy lingerie. photographers say sometimes a man's wife or girlfriend buys the photo pack. [ laughter ] but usually it's the guy himself who -- who wrote that? usually it's good nights himself who is purchase -- guys himself purchasing the photos.