critics are saying this has gone too far. this is all kind of reminisce sent of a 2004 controversy when major league baseball had announced they would be putting ciderman ii -- spider-man ii ads on the bases themselves. they had to scrap that because of an up roar from the fans. so now the question is if major league baseball will again step in and say this has gone too far or if we're going to start seeing a growing trend here of ads not only on the baseball field, but on the basketball court, on the football field and so on, jenna. jenna: do we have any idea of how much money they're actually getting for putting those ads on the field? >> the revenue stream isn't clear, but the whole thing is called disturbing, says it makes the game less appealing. steve goldman told me he's not surprised because the cost of players, of rights of players' salaries, cable bills, all those things start to rise in tandem with each other, so the networks start to scramble to find revenue anywhere. so he's not surprised, but he