of which charge any fee for the first checked bag. >> so the higher the fees, the higher the satisfaction. gabe, are you buying what that survey is selling? >> well, nobody is jumping for joy because they have to pay to check a bag. when these fees were put into place, we were feeling as travelers nickel and dimed. the airlines were telling us they were guying us choice and that message is resonating better. we're wrapping our heads around the new normal. the base fare is competitive and then if you really want that aisle seat, you want to check your bag, if you want extra leg room, you just have to pay for it. it's about coming to terms with the new create technology has helped. if you check in online 24 hours before your flight you can avoid -- >> hang on, hang on, we're going to get to your recommendations. i want to ask about the new normal. >> i asked a former shell oil president, are we getting used