win in independent places like iowa. >> romney didn't know what obama knew. obama's team had used the advantages of income ben see, time and money to create something new in politics. >> created the perfect political corporation. >> sashaize enburg wrote the book on this signs of political campaigning that obama mastered. >> make sure the people know how to vote. >> by harnessing your data and information borrowed by behavioral psychology they made a virtual profile of every single persuadeable voter in the country giving them personalized messages and getting them to the polls. >> the voters are the guinea pigs. >> this experimental politics was developed in this plain washingt washington, d.c. building afl cio. inside is a secret amenity called the analyst institute.