on it, books and the daily papers, too. >> from what i understand some of these e reareds are reporting back to the company how quickly i am reading a book the words i am highlighting the sentences i am under lining. >> this is a prime example of what's next you buy a book on-line you find out wow they are tracking me. >> so i have already left a fairly substantial digital trail so far i barely even left the house. i am going to run errands and see what other bread crumbs i dropped. >> ahern points out my gps tracks wherever i go. that's not all. the national highway traffic safety administration proposed regulations requiring auto manufacturers to have event data recorders better known as black boxes in all new cars beginning in september 2014. some insurance companies already offer lower rates if you install one in your current vehicle. but how much is your privacy worth? you already give up so much