are you getting? one said this is a little big brother but it is a good big brother. >> the feed book is overwhelmingly positive. we're rolled out at nine difficult schools. we have roughly a thousand students participating. we're hearing the types of thinks you saw in the article. students, both welcome the ability to get this feedback and have this feedback available to their faculty members and they also welcome, what's been going on forever, frankly. the ability for a faculty member to intervene and help them when they might need additional assistance. >> the article you're mentioning is an article in the "new york times" which caught our attention and led us to us inviting you to come on. has anybody said, sean, maybe letting kids who don't do their readings, don't do the homework and letting them fail is a good thing, maybe better than the teacher there, sort of following and tracking everything that they do? maybe there's a lesson to be learned in failing as well? >> well, failure is really not an option in education