the clever ads. you were mentioning it was a tribute to some of the classic movies, "lawrence of arabia." >> yes, i said that in a break earlier. >> that's your impression and take away of the ad. >> don't try to pull me into your excuses. >> they didn't set out to say who can we offend? >> i wish i could have will toed that, rick. i wish i could have followed that, rick. >> should coke have apologized? >> yes. well they should apologize for making a bad commercial. commercials are supposed to make you want that product they are supposed to sell. we didn't the whole thing. but the clip goes on and there is a bus full of vegas show girls. this ad made me want to go to las vegas. it didn't make me want to have coca-cola. >> you little animal. you can't control yourself. >> no, i can't. >> you can't. you are a monster. >> i would like to control you. i would like to try. >> bill, you are actually, and a lot of people don't know this, but you are an