buckled under the pressure. they have not been following that ever since. and yes i agree with diane that there has been many copouts. the last three years, ben better fan key and mark zuckerburg and the protestor. >> ben better fan key was not a copout. i thought it was courageous to name somebody that boring and sure they meant it. no one was going to buy that. >> i was going over the last three years. i thought the protestor was a copout. >> i think the bigger problem with the bin laden thing was variety's under 50. that wasn't cool. >> that is definitely not cool. >> you know kim jg-un is buying millions of copies. here is another trivia. the year osama bin laden did not get it, who was the person of the year then? >> oh gosh. >> well, osama bin laden didn't get it every year. >> protestor. >> the year he died? >> it was 1, and it was rudy